Hey there fellow digital adventurers! So you’re looking to boost your digital marketing game and you’re smart enough to want to do it for free? Fantastic! I’ve been in the digital trenches for years and free doesn’t mean low-quality.

There’s a treasure trove of amazing resources out there.

Let’s dive into 17 awesome free online courses that’ll seriously level up your skills.

17 cursos online gratuitos para aprender marketing digital

Table of Contents

Social Media Marketing Mastery: From Zero to Hero (and Beyond!)

We’ll kick things off with social media the beating heart of modern marketing.

There are tons of courses out there but these stand out.

TikTok Tactics: Dominating the For You Page

Taylor Loren’s TikTok course on Later.com is a short and sweet introduction to the platform.

It’s packed with practical tips—like leveraging popular audio snippets and video editing effects to boost your visibility on the “For You” page.

It’s not overly complicated even if you’re a total newbie.

However Taylor’s insights are particularly valuable if you want to truly understand and utilize the TikTok algorithm for maximum reach and engagement.

Seriously this little course packs a huge punch.

I remember going through this myself and feeling like I’d unlocked some serious secret sauce.

GaryVee’s Social Media Secrets: A Legend’s Lessons

Gary Vaynerchuk’s SkillShare course is a longer commitment (around 1 hour 31 minutes) but it’s worth every minute.

Gary’s got millions of followers for a reason – the guy knows his stuff! He covers developing effective strategies across Twitter Facebook and Instagram.

He even shares some real-world examples from his work with major brands like General Electric and Pepsi showing how these strategies work in practice.

While some of the case studies on Pinterest and Tumblr might feel a bit dated now the core principles remain timeless and applicable to newer platforms.

The optional exercise of creating a social media strategy for a chosen brand is a nice touch pushing you to apply what you’ve learned.

Don’t underestimate the power of actively putting these strategies into action.

Instagram Powerhouse: Building a Thriving Community

Tyler McCall’s SkillShare course focuses specifically on Instagram.

As a freelancer specializing in Instagram marketing Tyler knows the platform inside and out.

This course features interviews with marketing pros and business leaders.

It really helps you understand the basics of building an engaged community.

What I loved about it was the lack of complicated analytics tools—it’s all about straightforward strategies.

Learning how to define your target audience set clear goals create attention-grabbing visuals and measure success is crucial.

The bonus lesson on optimizing Instagram Stories for website and email conversions is icing on the cake.

Honestly this is the kind of practical easy to digest material that every Instagram business account owner should check out.

It will help you avoid costly mistakes.

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Content Marketing: Creating a Buzzworthy Blog

Content marketing is king and these courses will help you become a content royalty.

Ahrefs’ Blog-Building Blueprint: From Zero to Hundreds of Thousands of Visitors

Tim Soulo’s Ahrefs Academy course shares how they built the Ahrefs blog which currently receives hundreds of thousands of monthly visits.

Spread across over 11 modules and 40 lessons it covers everything from identifying your key customer acquisition channels and growth strategies to generating compelling content ideas and optimizing/promoting your content for maximum reach.

The course even includes bonus videos including an insightful conversation with Noah Kagan from AppSumo making this whole package exceptionally valuable for anyone wanting to improve their content marketing game.

This is one of those free courses that actually feels like it’s worth paying for.

SEO and SEM Strategies: Mastering Search Engine Optimization

SEO and SEM are the keys to organic and paid search traffic.

Don’t skip these courses!

Ahrefs Academy’s SEO Fundamentals: Ranking Higher Faster

Sam Oh’s Ahrefs Academy course provides a solid foundation in SEO covering keyword research on-page optimization and link-building strategies.

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Influenced by Ahrefs’ own SEO success this course focuses on practical actionable techniques that make a real difference.

It dissects technical SEO and best practices equipping you with the knowledge to get better search engine rankings.

What I really loved about it was the way the course broke down complex SEO concepts into easy to understand lessons that build on one another progressively.

A very intuitive learning path to improve your SEO skills.

Google’s Skillshop for SEM: An In-Depth Dive into Google Ads

Google’s Skillshop offers a series of courses on their tools including Google Ads.

While labelled beginner-friendly it does assume some prior knowledge of search engine marketing (SEM). The courses are structured similarly to Twitter Flight School but with significantly more depth.

You’ll start with a pre-assessment then progress through modules some including optional videos for even deeper learning.

The amount of content can be overwhelming so take your time and choose the modules that are most relevant to your needs.

Remember slow and steady wins the race.

HubSpot’s SEO Training: From Beginner to Certified

Rachel Sheldon’s HubSpot Academy course offers a comprehensive introduction to SEO.

The course covers website optimization technical SEO and keyword research.

It also features worksheets and quizzes followed by a final exam.

Acing that exam (45/60 or better) will earn you a certificate.

This was a great course for anyone who needs that extra validation of their skills to put on their resume and to feel confident about their newly obtained skills.

Other Valuable Free Digital Marketing Courses

Let’s explore some other freebies that’ll enhance your marketing arsenal.

HubSpot Academy’s Content Marketing Course: Tell Your Story

This HubSpot Academy course led by several industry professionals from HubSpot’s marketing team starts with content marketing fundamentals and storytelling tips.

It then guides you through creating a content process and measuring its effectiveness.

Quizzes test your understanding along the way.

You can also take a 3-hour exam (60 multiple-choice questions) for certification if you get at least 45/60. This one’s got a bit of a longer time commitment but seriously worth the investment.

Twitter Flight School: Mastering Twitter Ads

This course walks you through the ins and outs of using Twitter Ads.

It’s formatted as articles instead of videos making it quicker to digest for busy marketers.

While it’s geared towards experienced marketers you will learn a lot about different options and how to make the most out of the Twitter ad platform.

It ends with a multiple-choice knowledge check.

If you want video try their Twitter Flight School video course specifically about Twitter video ads.

Microsoft Advertising Certification: Bing Ads Mastery

This course is quite extensive and consists of a 230-page study guide along with video tutorials.

The text-heavy format can seem a bit tedious but it’s packed with valuable information on Bing Ads.

It includes screenshots of Bing ads and diagrams of fictional case studies to help illustrate the concepts being presented.

It’s the type of course that you will really want to spend time on and not rush through.

Later’s Instagram Stories Course: Growth & Strategy

Taylor Loren (remember her from the TikTok course?) teams up with Lexie Carbone for this course on boosting Instagram Stories engagement.

Despite being from 2019 the content is still very relevant.

While the videos have been replaced with a series of 11 articles the information presented is still very pertinent.

The articles cover design growth and strategy offering actionable insights to help you make the most out of the platform.

Later’s Email Marketing Course: Humanize Your Emails

Courtney Sembler’s Later.com course challenges traditional impersonal email marketing approaches.

Through nine topics and 28 videos (with interspersed quizzes) you’ll learn to humanize your writing and build relationships with your subscribers using Later’s free email tool.

A final exam provides the chance to earn a certificate.

WordStream’s PPC Fundamentals: Pay-Per-Click Made Easy

WordStream University offers three courses on keyword research Google AdWords auctions and optimizing Google Ads campaigns.

It starts with 11 articles explaining core PPC concepts and a step-by-step guide to setting up a Google Ads account making it friendly to newcomers.

There’s also a 32-page guide available for download after registration.

Google Primer: Bite-Sized Marketing Lessons

Google Primer is a mobile app with 5-minute lessons on various digital marketing topics including analytics and social media.

The app offers a wealth of knowledge.

For example the Marketing & Analytics section is particularly detailed and useful both for beginners and experts.

It touches on essential topics like user testing creative agency collaborations and reaching the right audience via mobile app marketing.

Its user-friendly format and frequent updates make it a must-have resource.

This is the type of content I like to consume during those moments when I’m waiting in line or on the train to keep learning.

Google Digital Garage: Building Your Online Business

This course is thorough and covers a wide range of digital marketing aspects including SEO SEM mobile advertising and creating an online store.

It’s endorsed by the Open University and IAB Europe.

The 40-hour commitment might sound daunting but it’s self-paced.

Videos and practice exercises keep things engaging.

A final exam is required for certification.

Having the certification to put on your resume is great for any professional in the field.

Learn SEO: A Comprehensive Resource Hub

Learn SEO isn’t a course in the traditional sense; it’s a vast regularly updated resource repository.

The site features guides courses and videos categorized by experience level.

It covers SEO fundamentals including analysis audits technical aspects budget optimization and contract development.

A sharable SEO worksheet is also available for download.

Remember consistent learning is key.

Pick a course that sparks your interest and get started! Don’t feel pressure to complete every course on this list; focus on the areas that need the most improvement in your digital marketing skills.

Happy learning! And if you have any questions feel free to hit me up on Twitter.

I’m always happy to help a fellow marketer level up!